The Future Creative Leaders Academy, in collaboration with the Pitcher Festival of creativity, has announced an undergraduate of Ajayi Crowther University, Oyo, Oyinkosola Valerie Epidi, as the nation’s winner of the 2022 Future Creative Leaders Academy Prize. Winners of the Prize are expected to attend and feature at the Roger Hatcuel Student Academy during the annual Cannes Lions International Festival of Creativity in France. Oyinkosola, who is a final year student, came first ahead of 40 other undergraduate students across the country from 14 top tertiary institutions that offer Advertising as a programme of study.
The contest had the participants showcasing a two-minute video of their creative work to justify their selection for the Roger Hatcuel Student Academy to be attended by only 30 select students from around the world. The Academy is expected to be a six-day global learning experience at the Cannes International Festival of Creativity designed for students approaching graduation. The academy would also inspire the housemates to become the next set of creative leaders equipped with the tools, knowledge, and connectivity to explore creative avenues and launch themselves into the world of advertising and the creative communication industry.
Oyinkosola, whose contribution was adjudged the most creative and best-edited work, was elated that her robust exposure and teaching in the University marketed her to the judges. She said she was driven to study Communication and Media Studies due to her love for broadcasting, though the programme drew her attention to Advertising such that it became her strong point.
She noted, during an interview, that ‘advertising is a medium to express one’s creativity. Creativity is a mindset that allows me to think and express myself freely and to reach the world through something that I am passionate about
The winner, who is flying the nation’s flag at the Paris event, said she used her mobile phone to record and edit the winning creative video. she also said she has a website where she operates as a blogger although she has put it on hold in order to concentrate on her final exams and her project. The trip to France has been slated to hold in June. 2022.
The Vice-Chancellor of Ajayi Crowther University, Professor Timothy Abiodun Adebayo, leading other Management Staff, received the news with gladness and congratulated the winner for doing the University proud. He said he would encourage the student by paying half of her school fees in his personal capacity. He said the University would continue to support students who prove their mettle in their respective areas of study.